Researching companies

Chris Wodke

http://www.summittrainingpublications.com/

It is important to do research on companies. The research will help you decide if you want to seek a job with an organization and help you to prepare for interviews.   You want to find out the following about a company:

• Products
• Sales
• Locations
• Structure
• Awards
• Patents
• Market Ranking
• Profits
• Size of workforce
• Current industry trends
• Benefits
• Company Culture.

Some of the information you can get by networking. A source inside the company is great for getting a lot of this information. They can tell you about current company initiatives or problems the company is working on.  Some other sources include:

• Newspaper
• Ads
• Magazine Articles
• Trade Publications
• Company Web site
• Annual Report
• Chamber of Commerce
• Better Business Bureau
• Internet

There are a number of sites on the internet where you can research a company including:

• Dun and Bradstreet
• Encyclopedia of Business Information System
• Poor’s Register of Corporations, Directors, and Executives
• Standard Directory of Advertisers
• The Standard Periodical Directory
• Standard and Poor’s Industrial Index
• Thomas Resister of American Manufactures
• Who’s Who in America
• Goggle Search

Print out or take notes of the results of your search. Keep the results in a file folder. You can pull out the folder to review the information you gathered about the company. This will help you to prepare for a phone or in person interview.

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